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                      eBOOKS AT THE CROSSROADS: WHICH WAY FORWARD? <br />
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                    <h5><span style="font-size: 14px; font-weight: normal;">Many newspapers and magazines are currently available on eReaders, but users report the experience is still largely unsatisfying. Readers typically enjoy leafing through pages, and eReaders have not yet adequately replicated, or found a suitable substitute, for this feature. Web versions of newspapers and magazines offer greater interactivity, through linking and third party collaborations, to provide optimal Web page formatting and context. <strong>The Web experience, however, lacks attention-grabbing graphics and bold colors to seize attention. Color eInk will certainly have a positive impact here. In addition, much work remains to enable eInk to display Web pages adequately.</strong><br />
                        <br />
The recently unveiled Asus eReader (Figure 1 below) will offer two panels: one can be used entirely for navigation purposes; the other for reading. While not an eInk eReader, its relatively low cost (expected to be around $200) and design may greatly impact the eReader market. Barnes &amp; Noble’s Nook device is an interesting hybrid model, perhaps the first of many, sporting an eInk screen above an LCD panel. The recently leaked view of what was allegedly a Microsoft tablet showed dual screens. An Apple tablet may emerge to harness multi-media and multi-functional computer capabilities, combined with Apple’s fabled ease-of-operation and quality design (Qualcomm, Toshiba and others are working on tablets). Likely prices for these higher-end devices will be in the $750 range</span>.<br />
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                    <strong><img src="../image/asus_ereader.jpg" alt="eReader" width="251" height="166" align="absmiddle" /></strong><br />
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                    Figure 1: Asus eReader’s Two Panels </h5>
                    <h4><span style="font-size: 14px; font-weight: normal;"><strong>Investment and development to bring new content to eReaders continue to increase.</strong><br />
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                    <strong>Emerging and Future Developments</strong></span></h4><br />
                    <h5><span style="font-size: 14px; font-weight: normal;">Continued investment in, and enhancement of, eInk readers in a growing, content-rich market is likely to bring the following major developments4:<br />
                        <br />
1) Color of the same quality as the already crystalline eInk display will bring new life and richness to graphics and display<br />
<br />
2) Optimized eInk Web page display ␣ Touch-screen capability will add a new interactive dimension to the content <br />
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3) Margin notes and annotations will present sharable and collaborative learning<br />
opportunities on social networking sites and communities <br />
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4) Readers will be able to indicate in an unobtrusive manner (maybe with a graphical<br />
<br />
“thumbs up” or down) whether they like particular sections or paragraphs. These preferences can be fed back to eCommerce technology to more precisely target future offerings:<br />
1) Growth in semantic analysis will enable related contextual content to be served to the reader, creating a more personalized and interactive reading experience<br />
2) Publishers will be provided with extremely detailed and targeted information on tastes and trends, allowing them to best leverage these with specific types of new content<br />
3) Readers will more easily be able to navigate and find the content they need and use it best to meet their needs<br />
4) With public domain and other free content becoming pervasive in the eBook market, added features, such as eContent disaggregation from the eBook and customized reassembly into new eProducts according to personalized tastes, will create new opportunities for monetization<br />
5) Future eContent creation, written specifically for eReader features, may spawn new genres and certainly media convergence possibilities, opening up new monetization possibilities<br />
6) And perhaps most significantly, with greater eReader sales, prices will come down, enabling mainstreaming<br />
<br />
Many new features will have the ability to profile audiences for highly targeted ads. This is perhaps the main business case driving semantic and Web 3.0 exploration. Similarly, while some users may object to this intrusion into their very personalized eReader experience, others will be forgiving if ads reduce eBook, and possibly eReader, costs</span>.</h5> 
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